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Energy drinks and children

Energy drinks and children

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The phone was ringing off the hook yesterday here at Bazi World HQ with the news of the latest review of energy drink in the medical journal, Pediatrics.

 The news wasn’t positive, adolescents consume too many of these drinks and the calories consumed are “empty” of nutrients for healthy growth that would normally be found in nutritious foods. They replace milk as beverages, thus negatively impacting critical calcium intake, and nearly half of caffeine overdose cases in ages 19 and below (2007 data) were from energy drinks.  Many use ingredients that have no long-term history of safe use, and the list went on and on. Bottom line, they considered energy drinks as something that our children shouldn’t consume.
As one who makes his living in the world of nutrition, I’d have to agree that energy drinks are probably not the best choice for children. However, also being a parent I know that whatever is popular, good for you or not, is going to always win out with the kids. I also believe the occasional soft drink or sugary beverage IN CONJUNCTION with an otherwise healthy lifestyle is of inconsequential risk. Like anything else, when they are abused is when the issues arise.
How does all of the affect Bazi? Not one iota. Yes, Bazi is an energy product and yes it contains a safe amount of caffeine (about the same as a cup of coffee). In fact, unlike the vast majority of energy products out there we are up front with the exact amount of caffeine in Bazi so you or parents can make an informed choice. How many other companies are that honest about their ingredients?
Anyway, the similarity between Bazi and every other energy product ends with caffeine. Bazi provides a concentrated amount of vitamins, trace minerals and phytonutrients from its exclusive Phyto8 Blend of eight superfruits that no other energy product can match. Instead of empty calories, the 64 calories in one shot of Bazi is so nutrient dense you won’t fine any single fruit or fruit juice that can match its nutritional punch. It does not increase one’s risk of diabetes, obesity or heart disease. In fact, it’s just the opposite; the ingredients in Bazi may decrease one’s risk from those lifestyle diseases. Bazi is so far ahead of the curve that all the other companies out there better start scrambling to try and catch up.
In the end it’s the parents’ responsibility to monitor what their children consume. At Bazi we provide the facts so the parent can make an informed decision on whether Bazi is right for their children or not.  Regardless of their decision, we will always support the decision of the parents.

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