A Bazillion Reasons Not To
For a drink that’s referred to as “healthy hydration for every occasion,” being sued by a non-profit public interest group on the grounds of unwarranted health claims is quite the shock. For that drink’s manufacturing company to defend themselves by asserting that “no consumer could reasonably be misled into thinking [Coca Cola’s] vitaminwater was a healthy beverage” is quite something else.
If you haven’t become an informed consumer by reading John Robbins’ piece, The Dark Side of Vitaminwater, please do yourself favor and do it! In this Huffington Post article, Robbins eloquently writes:
Does this mean that you’d have to be an unreasonable person to think that a product named “vitaminwater,” a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits?
Or does it mean that it’s okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies?
In fact, the product is basically sugar-water, to which about a penny’s worth of synthetic vitamins have been added. And the amount of sugar is not trivial. A bottle of vitaminwater contains 33 grams of sugar, making it more akin to a soft drink than to a healthy beverage.
About 35 percent of Americans are medically obese, two-thirds of us are overweight. With 25% of the calories Americans intake coming in liquid form, it would appear that what one drinks is just as important as what one eats. Researchers at John Hopkins Bloomberg School of Public Health published a report in the American Journal of Clinical Nutrition found that the quickest and most reliable way to lose weight is to cut down on liquid calorie consumption.
So when a health conscious, generally overweight public decides to get healthy, they shouldn’t be required to navigate through the murky waters of false-advertising that companies like Coca-Cola pull. Just like how Roger Clemens can’t misremember his steroid past, Coca-Cola can’t misremember that they have famous athletes endorsing their products as being able to catalyze a “healthy state of physical and mental well-being.”
John Robbins said it best, “I still can’t get over the bizarre audacity of Coke’s legal case. Forced to defend themselves in court, they are acknowledging that vitaminwater isn’t a healthy product. But they are arguing that advertising it as such isn’t false advertising, because no could possibly believe such a ridiculous claim.”
Meanwhile, we don’t need a backwards talking lawyer to explain the intentional health benefits of BAZI to you. And if we did? So what, we’ve got a page for that. For the record, BAZI is INTENDED to be a HEALTHY FUNCTIONAL BEVERAGE. Any reasonable person can see that. If you think BAZI is unhealthy, than you are in fact, UNREASONABLE.